She went to buy a pair of shoes, but she liked a handbag so she brought diamond earrings.
Deja vu? Certainly you would received a message like this on your whatsapp, somewhere on your timeline or cracked by a friend in a social gathering. And let’s accept it, you would have laughed a little too.
Women and their shopping habits dates back to centuries! While we were non-civilised humans, men would go out, set a goal, hunt and get back asap before it got dark. While women, the gatherers, would go out with their female friends to find the BEST of fruits, vegetables and other raw material to cook food.
Stereotypes about women and jokes on their shopping habits aren’t new either. Google ‘Women shopping jokes’ and the result is..
Yes, 2,06,00,000 jokes on women shopping.
Women love shopping. Some of them don’t.
While some studies sort of support the stereotype that women do more shopping than males, it is vital to know that they are not just shopping makeup, fashion wear and accessories. Women usually end up shopping more because of typical gender roles in the society that comes with a certain set of responsibilities. Whether a wife or a single woman, woman usually are the domestic care takers and is called to the store for a quiet a few needs. And because of the responsibility to ensure comfort for everyone in the house, a woman shops in very many places to satiate everybody’s need in her home.
At my home, even today, my father hardly buys anything. Why? Because my mother does it for him. Whenever we have to head out to a function, clothes and other essentials for my dad and me are on the top priority list for my mother. It is only once our checklist in struck, comes her turn.
I recently came across the video by Amazon, that endeavours to break the myth about women shopping. Have a look at the video below:
Get what I meant to say? Women shop for you and then for themselves.
Because #WhenAWomanShops, she shops because she cares. She shops because she loves 🙂
Shruti Chaturvedi 