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British Airways, Fuelled By Love.

Regardless of the current turmoil that India is going through, regardless of how much criticism the country is garnering by its own people on social media, there are no second thoughts about the culture we nurture – diverse, beautiful, inclusive, heartwarming and woven in the threads of deep bonds of emotions. Something about India makes it home. 

British Airways, a carrier airline that took off in India in 1924, gives one of the most beautiful odes to the country in a new advertisement. Named ‘Fuelled by love’, the advertisement has been inspired by a real story.

“The real-life experiences of British Airways’ cabin crew reveal that whilst service is driven by purpose and efficiency, true care is ‘fuelled by love'”,the company’s official statement said.

The ad, based on a true story of a UK-based cabin crew member, features an old grandmother, Anandi, who is flying back to India and gels with the crew member during the flight back. Helena, the crew member, helps Anandi with her seat belt and even wearing socks, while the older woman helps Helena styling her hair. Helena is seen comforting Anandi when she is upset because she’s missing her son. The crew,  who is visiting India for the first time is spellbound by the love she receives from the grandmother who invited her over by the end of the flight.

The crew member, after her beautiful experience with Indian culture, describes India as a place that ‘the more she discovers, the more she falls in love with’.

The touching long-form advertisement beautifully strikes a chord with the culture of India, giving a message of selflessly loving back.

Get hold of some tissues wipes as this beautiful advertisement trails you back in your childhood days when grandmother’s love was much more than few pennies and late-night stories.

The ad certainly reinstates on how yesteryear has short, flashy, disoriented set of pictures become in the world of advertising and how we are back to in the generation where content is certainly the king. Didn’t you feel so while seeing the ad?

Would love to know your views on the advertisement. Do share in the comment section below. 🙂

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Morning routine for maximum productivity

For almost last 22 years of my existence, I’ve never made it to the prestigious yet boring category of “morning person.” I’ve always been a night owl – late night working, night outs with friends, Netflix, etc. have so far done a pretty decent job at keeping me up.

Working on my own business idea – Chaaipani spoilt me even more. I would wake up at convenience, work at convenience and sleep whenever I wanted to. Apart from ruining my body cycle, I ensured how my lifestyle was actively contributing in making me unproductive as well. And then is when my father came into picture.

“If you don’t treat your company like a company, no one else will. And it will not grow like a company should”

And that pinched me. I figured how not having a good morning routine and feeling disorganised were interrelated. And that’s when I decided to turn my Good Morning to Gold Morning.

The decision was made and so far I’ve been maintaining it for last one month. I will share some of the key changes I made to my morning routine and how I’ve been measuring my efficiency growth since then.

I have come to realise that the first 60 minutes of the day are THE GAME CHANGER. They can either make your day or break your day. And this is how they look:

1. Wake up and drink a big glass of chilled water

You’r body is deprived of any liquid for some 6-7 hours and it is important to rehydrate it as soon as one wakes up. A glass of chilled water is a great way to kickstart your metabolism.

2. Stretching exercise.

Ever seen a dog wake up? The first thing they do is – STRETCH. Stretching is unarguably the best thing one can do to get rid of laziness and get ready for the day ahead. I use the 7 minute workout app.

3. Take a shower in cold water (4-5 minutes)

I will not lie – It sucks, however, only for those first 30 seconds. I can bet on the insane energy power house you will become after you are out of the bathroom! Try it and let me know 😉

4. Brush teeth and clean my mouth – 5 minutes.

My tryst with early morning came around the time I received goodies from #Colgate360GoldMorning and with that, I got my calling – Start by cleaning your mouth. The goodie bag turned out to be a good motivation!

Chaaipani, Entrepreneurship, Shruti Chaturvedi, Colgate, Gold Morning

5. Meditate – 10 minutes.

This is the most essential part of my routine. It makes me gain clarity about the rest of my day and makes me spend some time with me.

6. Reading (20 mins)

Nothing gets my creative juices flowing more than this!

Disclaimer: I read only positive, inspiring and intellectually stimulating content on portals like Chaaipani, Brainpickings, Better India, etc.

8. Writing (15–20 mins)

I’ve just begun this and this is unbelievably therapeutic. This isn’t blogging, journaling or anything I will publish to the public. This is the time to get my thoughts out of my system on a paper – business idea, feelings, decisions I have to make, etc. It gives me immense clarity of thoughts and a shape to my day ahead.

9. Day plan – 10 minutes.

Here’s when I get hold of my tab and schedule my day in 30 minutes sections. I use Flow for it and it has been working pretty good.

The rule: Have only 3 things on priority lists. If you have more, none of them is a priority.

And then, I am out in the world to work – Have breakfast, go to the gym and get on the grind!

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When a Woman Shops, why stereotype?

She went to buy a pair of shoes, but she liked a handbag so she brought diamond earrings.

Deja vu? Certainly you would received a message like this on your whatsapp, somewhere on your timeline or cracked by a friend in a social gathering. And let’s accept it, you would have laughed a little too.

Women and their shopping habits dates back to centuries! While we were non-civilised humans, men would go out, set a goal, hunt and get back asap before it got dark. While women, the gatherers, would go out with their female friends to find the BEST of fruits, vegetables and other raw material to cook food.

Stereotypes about women and jokes on their shopping habits aren’t new either. Google ‘Women shopping jokes’ and the result is..

Screen Shot 2016-01-08 at 10.19.42 AM

Yes, 2,06,00,000 jokes on women shopping.

Women love shopping. Some of them don’t.

While some studies sort of support the stereotype that women do more shopping than males, it is vital to know that they are not just shopping makeup, fashion wear and accessories. Women usually end up shopping more because of typical gender roles in the society that comes with a certain set of responsibilities. Whether a wife or a single woman, woman usually are the domestic care takers and is called to the store for a quiet a few needs. And because of the responsibility to ensure comfort for everyone in the house, a woman shops in very many places to satiate everybody’s need in her home. 

At my home, even today, my father hardly buys anything. Why? Because my mother does it for him. Whenever we have to head out to a function, clothes and other essentials for my dad and me are on the top priority list for my mother. It is only once our checklist in struck, comes her turn.

I recently came across the video by Amazon, that endeavours to break the myth about women shopping. Have a look at the video below:

Get what I meant to say? Women shop for you and then for themselves.

Because #WhenAWomanShops, she shops because she cares. She shops because she loves 🙂

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To the green shoots – Story of Yourstory

I grew up in Patna, Bihar. By the time I was in school, Lalu Prasad Yadav was the Chief Minister, and the Sadhu Yadavs and Pappoo Yadavs were in charge. Girls were looked at as a liability because dowries were rampant. We were four daughters with one brother. My father was in the merchant navy and my mother took care of us. Growing up, I was aware that ‘chaar beetiya’(four daughters) was either a taunt or a point of sympathy,

“Oh God, you’ll have to get them all married. Kya kharcha hoga.”

A descendant of Mangal Pandey (soldier involved with the First War of Indian Independence), my mother was progressive. Her father had been shot during the first Jai Prakash Movement. She grew up with her naniji (grandmother) because her widowed mother studied, entered the civil services, remarried, had another child and then brought my mother to live with her. But my mother felt like an outsider and was married at 16. She had a sense of pride but not the grounding that a girl can get from growing up with both parents. I think she had the five of us kids because we gave her structure. When the world was saying “chaar beetiya”, she would tune out and insteadurge us to do well. We were the father she didn’t have growing up.

I felt I had to take care of my mother; she should never feel we were a liability. I was a topper in class one and in the elocution and debate society. One day I returned from school with an award cup and my mother was so happy, she started jumping and dancing. That became the benchmark… how do I make her happy? Children are often asked, “Do you love your father or mother more?” I was obsessed with both. My father was the Santa Claus. He would return from his trips with chocolates. He was educated in England and was a topper too; and from him we learned about the world. Unfortunately, his parents forced him to marry early and he was not reconciled with it. Maybe it was the differences between him and my mother. It was the British Babu marrying the bhoomi ki beti.

As we were growing up, our father’s drinking disturbed us. He would break things at night in anger. We had this dreaded feeling that everyone in the neighbourhood was listening. Although we were also aware that our neighbours were enamoured by him – he appeared to them like a foreigner among Biharis.

Immersed in my studies, every day I thought: “How to be better?”

I wouldn’t be who I am without these moments. I look at youngsters today. For every decision they turn to their parents. I hear my peers talk about their marriage decisions, “Oh, my father rejected him” or “my mother rejected her”. I could decide for myself, and both my parents appreciated this ability to think independently.

THE CHILD AND HER DREAM

A few years ago, my mother died. I’ve not been able to come to terms with the way she passed away. Her kids, who were her anchor, were all in the metros while she was in Patna. She refused to move in with us and wanted to be with her husband.

One day I got a call, “Your mother’s sari caught fire while she was cooking, and she is badly burnt.” I flew to Patna to see her. She was in the hospital on ventilator support and the doctor told us, “The electricity might go out anytime, so just take the ventilator off or she’ll suffocate.” In a Bihari hospital, you feel like you’re in a movie.

We flew her to Mumbai on a Kingfisher flight; she was fully bandaged and the airhostess was crying. But I had to be strong because it was my mother. A month later, she passed away.

YourStory has become the voice of many startups in the country, but my mother didn’t get to see this. Sometimes people say to me, “You have an insane drive to grow YourStory”, but from childhood I’ve been working to create something for one person and now that person is not there. I have had to find a new meaning. YourStory is your story, because being valuable to others gives me a sense of purpose.

I once hired someone senior who wrote, “You’re a very hormonal woman.” It touched a nerve. I freaked out and then came to accept it. My hormones (although that was a male, narcissistic way of saying it) and my emotions are what allow me to work on YourStory the way I do. I had to also, most respectfully, throw the guy out. I think the opposite; that emotional quotient is very importance. IQ matters less.

My husband Gaurav and I met at St Stephen’s College. He was studying maths and I, history. His mother had cancer when I first met him. When his mother passed away, he didn’t have a place to stay. I asked him, “Why don’t you stay with me?” I rented a place in Delhi. This was revolutionary for a 19-year-old Bihari girl. We had a court marriage at 23 and today we’re 33.  We are different versions.

I would be lying if I said that our thirteen years together have been easy. There’s no work-life balance. I work all the time. Since YourStory began, staying with me is a traumatic experience for him. I’ve had a steady stream of upheavals at work, and there was the barren period after my mother. But he stood by me.

I wouldn’t say he is my equal. He is much more qualified (degree-wise), much more experienced and mature than I am.

Back when we were still unmarried, he told me, “I’m going to book a very big vehicle for you and we’ll go together… only us; it’ll be spacious and nothing like India has seen before.” And I thought, “Wow, what is it going to be?” He said, “I’m going to book an entire DTC bus.” In the construct of Dilli dikhawa, I found this refreshing.

When I was his girlfriend, he promised me, “I will give you the best in life.” And he went on to do that. He studied at IIM-Bangalore, was in the founding team at Nomura India and then worked his way to becoming a Director at Unitus Capital. At Unitus Capital, they said he was family. This defines our relationship. Our work gives us meaning. We both sleep well.

We’ll never work together because we appreciate our independence. I’ve seen what happens to the wife in husband-wife startups. At some stage, to save the marriage, the woman steps back or steps out. I am just beginning. YourStory is just getting started. We have the hunger to experience more as it grows.

STAYING THE COURSE

When I worked for a business news channel I came across many young entrepreneurs who’d say, “Why are you not listening to my story? Listen to me.” I saw the need to start something, but my colleagues felt there was no advertising currency in collecting stories of unknown entrepreneurs. However, I felt that if we don’t feature young entrepreneurs in their early days, how can we give them the confidence to know that what they’re doing is of interest?

I started YourStory as a blog at night while working with the channel. I knew how newspapers and TV channels work and applied those business practices to YourStory. With the exception of two people I asked to leave, everyone has stayed with YourStory since the beginning.

Vallabh was the first to join YourStory. I was in Mumbai, he in Bangalore. We spoke on the phone and liked each other. He was a college dropout. I asked him to write and he did.

One day Microsoft told us, “Hey, we’ll give YourStory a five-minute slot to speak before a large conference of entrepreneurs.” My mother was in hospital then and I asked Vallabh to do it. He bought a coat and formal shoes. It was his first suit. I was in the hospital and couldn’t send the money, and I wasn’t even paying him then. He called and said: “Shradha, I bought my suit and shoes and will make YourStory proud.” And then he practised his speech with me.

My mother remained in the hospital and I was out of my mind. Vallabh kept the site running. The day my mother passed away, I called and gave him the news. He didn’t know what to say. He was a young guy. He asked, “Are you okay?” And I said, “Yes.” And then I didn’t speak to him for a month and the site kept running. I wasn’t paying him. The first time I paid him a few months later, it was something like Rs 1,500. Had he not been there, the site would have died a slow death.

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Back-bencher to President’s awards, story of this young innovator from a village in U.P. will amaze you!

Chaaipani

Abdul is 28, and comes from Deoria village in Uttar Pradesh.

My father was a junior teacher and was usually disappointed with me as a child as I would never study. Both my parents had practically given up on me. Somehow, I cleared 12th.

If not studying, what would Abdul do in his free time?

Machines. I was always fascinated by machines. I would play with motors and wires. When I was a child, one day I was trying to dissect a motor and got an electric shock. But that never stopped me. Machines were my passion.

Abdul began creating innovative things since his childhood. Abdul recalls

When I was in class 7th, I started receiving a pocket-money of Rs. 2 per day. I saved from it for a month and brought a crystal bird that was sold outside my school. It would spread out its wings and glitter. That…

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This 22 year old wanted to bring a change in his village, so he contested for elections. He lost, but that’s not it.

Chaaipani

Raju Kendre comes from Pimpri Village located in Vidarbha region of Maharashtra.

“I come from an agricultural background. My parents and elder brother are farmers. I did my primary schooling in a government school in Pimpri and went to Buldana district for further studies. I’ve stayed away from my family since then. I graduated in Public Services through distance learning.”

Post his graduation, Raju worked with an organisation and was placed in tribal belt of Mel Ghat in Amravati district of Maharashtra.

Raju is currently pursuing his post graduation in Social Entrepreneurship from Tata Institute of Social Sciences (TISS).

“I kept visiting my village every now and then. I was always active into social issues and had a good repo with people from my village. It was around 2013 that my attention was drawn to corruption in MNREGA project. I spoke to local authorities, filed RTIs and questioned the concerned parties. It was an NCP…

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Meet 25 year old Pooja, who is creating livelihood opportunities for people in her village in Uttar Pradesh

Chaaipani

“Humko angrezi nahi aati…agar baat kariyega toh Hindi mein kariyega”.

She sets her preferences, right in the beginning. Pooja, 25, comes from Surouli, a village in Deoria, Uttar Pradesh.

“My father worked with Sahara as an agent, however, after Subrota Roy was put behind the bars, no one dealt with Sahara offerings. My mother is a home maker. We are 5 siblings – 2 sisters got married, one brother is an ITI student another works as RDBL agent”

We talk about her village, her life and I ask her about her education background.

“B.A. kiye hai Sanskrit se”, she says faintly.

Par nakal karke. I can lie to you but it wouldn’t benefit either of us. You ask me to read one thing, I won’t be able to, toh kya matlab hai”, she adds after a brief pause, bringing back her concentration from outside the train window to…

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Seven Tips From F. Scott Fitzgerald on How to Write Fiction

Chaaipani

Fitzgerald, short story,story, novel, literature, english literature

F. Scott Fitzgerald is often portrayed as a natural-born writer. “His talent,” says Ernest Hemingway in A Moveable Feast, “was as natural as the pattern that was made by the dust on a butterfly’s wings.” But Fitzgerald saw himself in a different light. “What little I’ve accomplished,” he said, “has been by the most laborious and uphill work.”

We’ve selected seven quotations from F. Scott Fitzgerald on Writing, which was edited by Larry W. Phillips and published in 1985 as a companion to the Hemingway book.

1: Start by taking notes.

Class-notes

Fitzgerald made a habit of recording his stray thoughts and observations in notebooks. He organized the entries into categories like “Feelings and emotions,” “Conversations and things overheard” and “Descriptions of girls.” When Fitzgerald was giving writing advice to his mistress Sheilah Graham in the late 1930s, he advised her to do the same. In her 1940 memoir, 

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Meet this guy from Meerut, who’ll write biographies of you and me.

Chaaipani

Packaging memories

Namit Maheshwari, Kagaz ke Phool

Namit was born in a Marwari joint family settled in Meerut, Uttar Pradesh.

“We were a joint family of 40 members living in individual houses within the same city. Our family is into manufacturing business”, he says.

Namit Maheshwari, Biographies, Biography, Human Parts, Human stories, writers, writer, India, maarwari, chaaipani, stories, people, memories, shruti chaturvediNamit did his schooling from St. Mary’s in Meerut.

“Since my family is into manufacturing business, I was convinced to pursue engineering so that I am equipped with core engineering knowledge to handle our business”

However, soon after his first year at college, Namit was exposed to the usual truth like many others. Only a few realise. He was one of them.

“Seeing a board full of formulas and unknowns, I realised this was not where I belonged. So one day I gathered some courage and called my dad to tell him about my decision to quit engineering. Naturally, he was shocked”, he says as a…

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Latest News Updates from the World of Smartphones

Thanks to the increasing number of #Technocrats around us, we’ve been getting messages and suggestions to make the website relevant for Smartphone users who want to keep updated with news related to the world of smartphones. We bring here our exclusively curated fake take right out of the closet of smartphones.

Good news arrives for iPhone family.

iphone-cartoon

The news has been confirmed by our trusted sources from Palika Bazaar and Khan Market.

Smartphones to automatically disconnect calls at reception of “Aur Batao”from either of the calling parties.

aur batao

In an attempt to make smartphones smarter, major smartphone manufacturers have added some common sense to their product.

“Use of Aur batao in a conversation usually means that both the parties are now running out of topics to discuss, yet none wants to take the responsibility to accept the awkwardness of ending the call. Our new feature will take the aur batao bullshit not more than thrice and automatically cut the call”, said Micromax India head while announcing the new update as ‘Micromax samajhdaar’

 

Samsung unveils Parivar ; app that locates family members  found within 1 meter.

In its historic invention, tech giant Samsung has unveiled a new app that sends alerts to a user’s phone if any of their family members are found within 1 m area. This is a revolutionary step towards fostering human relations among humans who typically spend more than 23 hours a day with their phones.

“I tried the app and it was truly fascinating!  Though the app didn’t work smoothly till I updated to Android M, but after that, it works like magic! It alerted me when my wife was around. We’ve added each other in our social media networks, however, we are taking things slow. We plan to meet for a 6 minute date this weekend so we can know each other. Am really excited”, said Bill, one of the few beta customers of the app.

Bill’s wife is too excited about the meeting.
“I have scheduled an appointment at the nearest parlour. I think it is important to look good on a date so that we can have a nicer selfie”, she says.

20150910_high_res_selfie-620x465-100613923-primary.idge

The company has announce Alok Nath as the brand ambassador of the application’s branding campaign.

India’s Prime Minister Narendra Modi’s phone in a fix; experts believe frequent toggle between flight mode on/off to be the reason

namo-smartphone

Going with the reports from Prime Minister Narendra Modi’s office, Mr. Modi’s phone has abruptly stopped functioning. The phone was purchased just recently. The phone is loaded with latest 4G technology, an octa core processor and high resolution selfie camera. (Not a bad choice, Mr. Modi)

Speculations are made that the reason behind phone’s non-functioning can be attributed to frequent shifts in airplane mode and reception of different network providers in different countries, keeping PM’s travelling frenzy in mind. Sources also point to Mr. Modi’s dissatisfaction with the phone’s battery life.

“We do not believe our phone has a bad battery, however, too much use of camera may drain one’s phone’s battery faster than the usual”, said Mr. Vanshi, CEO of said phone company.

Have some fascinating news from the Smartphone world? Share with us in the comment box below!

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