Regardless of the current turmoil that India is going through, regardless of how much criticism the country is garnering by its own people on social media, there are no second thoughts about the culture we nurture – diverse, beautiful, inclusive, heartwarming and woven in the threads of deep bonds of emotions. Something about India makes it home.
British Airways, a carrier airline that took off in India in 1924, gives one of the most beautiful odes to the country in a new advertisement. Named ‘Fuelled by love’, the advertisement has been inspired by a real story.
“The real-life experiences of British Airways’ cabin crew reveal that whilst service is driven by purpose and efficiency, true care is ‘fuelled by love'”,the company’s official statement said.
The ad, based on a true story of a UK-based cabin crew member, features an old grandmother, Anandi, who is flying back to India and gels with the crew member during the flight back. Helena, the crew member, helps Anandi with her seat belt and even wearing socks, while the older woman helps Helena styling her hair. Helena is seen comforting Anandi when she is upset because she’s missing her son. The crew, who is visiting India for the first time is spellbound by the love she receives from the grandmother who invited her over by the end of the flight.
The crew member, after her beautiful experience with Indian culture, describes India as a place that ‘the more she discovers, the more she falls in love with’.
The touching long-form advertisement beautifully strikes a chord with the culture of India, giving a message of selflessly loving back.
Get hold of some tissues wipes as this beautiful advertisement trails you back in your childhood days when grandmother’s love was much more than few pennies and late-night stories.
The ad certainly reinstates on how yesteryear has short, flashy, disoriented set of pictures become in the world of advertising and how we are back to in the generation where content is certainly the king. Didn’t you feel so while seeing the ad?
Would love to know your views on the advertisement. Do share in the comment section below. 🙂
Shruti Chaturvedi 